If desired, rim a collins glass with salt. Begin by wetting the rim with a lime wedge, then roll it in a small dish of salt.
Fill the glass with ice and add the tequila and lime juice.
Top it off with grapefruit soda and enjoy.
If you cannot find Jarritos, Squirt and Fresca are grapefruit sodas that are easy to find. Try the paloma with any grapefruit soda. For a stronger grapefruit flavor, try a craft soda like Hansen's, Izze, and Q Drinks.
Choose a great blanco tequila for a paloma. If you're in the mood to splurge, reposados are nice as well. Fight the temptation to play the cheapskate simply because this is a tall drink. The same quality rules you apply to the margarita should carry over to the paloma.
Adjust the lime juice to taste and the soda you're pouring. Start with a small amount—even a squeeze from a lime wedge works—then add more if you like. A lime garnish allows quick adjustments as you drink.
No grapefruit soda? Pour 2 ounces of grapefruit juice and give it sparkle by filling the glass with club soda.
Once you learn to love the paloma, get a taste of the cantarito. The drink is just as refreshing and simply builds on the citrus flavor.
Have an adventure with the spicy paloma. The recipe infuses Thai chile pepper into Aperol then adds it to a grapefruit juice-club soda paloma.